Tangam Unveils Innovative SODA Marketing Module at G2E Las Vegas

In the vibrant setting of G2E Las Vegas 2024, Tangam Systems is set to unveil a groundbreaking addition to its portfolio: the SODA Marketing Module. As the industry’s leading analytics partner for global gaming optimization, Tangam continues to innovate, reinforcing its dominance with its latest suite of tools.

The highlight of this year’s showcase is the new SODA Marketing Module, which breaks new ground by integrating marketing strategies with dynamic analytics. This module is crafted to automatically identify key patron groups—such as Free Play Abusers, Slot Advantage Players, High Churn Risk Players, and Underinvested Guests—and allocate marketing resources with unmatched accuracy and efficiency. The real innovation lies in the module’s AI Insights Engine, which elevates comparative reporting, offering unparalleled capabilities for dissecting marketing segments with precision.

Alongside the SODA innovations, Tangam is also debuting the next-generation TYM Planning and TYM Live Modules. These updates bring enhanced dynamic visualizations and increased flexibility to the patented TYM engine, enabling gaming operators to refine their floor optimizations, both in planning stages and in real-time, with never-before-seen ease.

Attendees of G2E Las Vegas 2024 can visit Tangam at Booth 1830, where these pioneering solutions are on full display, affirming Tangam’s commitment to staying at the forefront of gaming analytics technology.