Genius Sports Launches FANHub: Revolutionary Omnichannel Sports Fan Engagement Platform

Genius Sports has unveiled FANHub, an innovative platform set to transform sports fan engagement by integrating seamless omnichannel marketing. As the sports world continues to grow and evolve, keeping fans actively engaged is more important than ever. Recognizing this, Genius Sports has leveraged over two decades of data expertise to develop FANHub, a platform tailored to advertisers and marketers eager to connect with sports enthusiasts.

John Linforth, the CRO at Genius Sports, explains, “Sports has never been more at the center of the cultural conversation, and FANHub is primed to help marketers reach and engage fans with ultimate precision.” By uniting a deep understanding of sports culture with cutting-edge technology, FANHub offers users a unique opportunity to craft memorable campaigns across various channels.

The platform’s capabilities are extensive. It allows marketers to safely integrate first-party data, utilize an identity graph known as FANHub ID, and leverage proprietary audiences to enhance the fan experience. With exclusive premium inventory and the ability to buy media across social and programmatic channels, users can reach audiences through display, video, connected TV (CTV), audio, and out-of-home (DOOH) advertising. This spectrum of avenues supports dynamic creative optimization, enabling marketers to scale campaigns with precise integration of play-by-play data and fan preferences.

Manny Puentes, Genius Sports’ GM of advertising and a board member of the IAB Tech Lab, highlights the significance, “Today’s fans watch and engage with their favorite sports across channels and formats, bringing new challenges to marketers looking to reach these highly engaged audiences.” The FANHub solution addresses this complexity by allowing for the creation of comprehensive, sports-based media strategies.

With this launch, Genius Sports opens doors for brands to engage sports fans through hyper-personalized and relevant content, leveraging real-time data and insights to monitor and optimize campaign performance. Designed specifically to cater to the unique and evolving desires of sports enthusiasts, FANHub promises to be a game-changer in the sports marketing landscape.